Vision, Mission & Values

This article explores the journey of small business owners seeking to integrate faith into their company's foundation, examining the potential benefits such as a stronger company culture, increased trust and loyalty, attraction of values-driven talent, enhanced ethical decision-making, and a greater sense of purpose. It provides practical and respectful strategies for incorporating faith, emphasizing leading by example, establishing core values, fostering respect and inclusion, offering voluntary faith-based connections, accommodating religious observances, and focusing on shared values. The article also highlights crucial considerations and potential pitfalls, including legal compliance with anti-discrimination laws, respecting diverse beliefs, avoiding proselytization, maintaining professionalism, and the importance of seeking legal counsel. Ultimately, it concludes that building a business based on belief, with intentionality and respect, can be a rewarding endeavor that benefits both employees and the business.